Challenges in Scaling Sharing Economy Models: Lessons from Marketing Failures
Understanding Sharing Economy Models The sharing economy has emerged as a transformative approach in the business landscape, promoting…
Marketing Tactics for Peer-to-Peer Sharing Platforms: Engaging the Digital Consumer
Marketing Tactics for Peer-to-Peer Sharing Platforms: Engaging the Digital Consumer In today’s digital landscape, peer-to-peer sharing platforms thrive…